This Was The First Banner Ad..!!Hotwire created it in 1994 to start monetizing its website.
We have noticed that banner ads have evolved over time. From static billboards to flash-based interactive banners to floating ads (those have to be the most annoying) to 10-second commercials and mini movies. Today, we are stumbled upon a mini website contained inside a standard 728 x 90 banner ad.
The banner advertises are litter box with three pull downs revealing a demo video, testimonials and an interactive diagram.
2015 was the year when the “content marketing” or “native ads” or even the “flash is dead” were the most used terms in the digital marketing industry. Oh yeah, and let’s not forget about the cliche “banner ads are dead” When we have talked with other specialists and asked them to tell us 3 valuable reasons why they think that banner ads are dying, they mumbled something about CTR, creativity and social media ads.
Well, let us tell you something. Banner ads are not dead and they will not die in the near future.
“Banner Ad is just reinventing itself”
We’ve been putting the wrong stuff in the rectangles and blaming the rectangle.
We want to share with you my 4 tips on the trends in the banner ad design area.
- THE “STAND OUT” CREATIVE IMAGE
Creativity is an important element when you design a banner ad. Don’t just throw there some elements and expect something big to happen. Make the best from your banner ad!
- LESS IS MORE
It’s only a matter of branding in their product. Just start the marathon by building your brand, investing in it and by creating a faithful community that will be there and that will recognize your brand.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” via Jeff Bezos, CEO of Amazon.com
Sometimes “Less is more” will be the answer to your white space, to your copy or to your image
- STAND OUT BY USING COLORS
Working with colors is fun. In fact, this is the most interesting part of the work because there are tremendous variations you can create with them.
Researchers found that up to 90% of snap judgments made about products can be based on color alone.
Play with colors and find the best way to create a piece of art with your banner ads that will make the user to click on it.
- USE MEDIA ELEMENTS IN YOUR BANNER ADS
Even if you can’t insert different media elements in your banner ad and display advertising, that doesn’t mean that you can’t design a banner ad for your blog/website or for your clients’ project and insert media elements in it.